Like all the other components of search engine optimization, backlinks play an important role in ranking your site higher in the search engine result pages. Backlinks can boost your search engine ranking by showing search engines that other webmasters and site owners consider you trustworthy. By providing useful information or increasing the expertise of other webmasters, backlinks help you gain credibility in your field. They also help you build relationships with other webmasters that will ultimately increase your exposure and page ranking.
How do search engines use backlinks? Backlinks are like the physical, or internal, links that link websites together. They represent a mutual willingness and potential to link to each other. Backlinks are sometimes known as "incoming links" or "dofollow links." They come from various places: your own website, a blog, an article directory, and the like.
Social Bookmarking sites like Digg and Delicious allow you to share links with others. Social bookmarking sites let you take advantage of others' backlinks to increase your own backlink count. Social bookmarking sites can be particularly helpful for SEO, as their sheer popularity will make it incredibly easy for readers to find and bookmark your content. In order to increase your social bookmarking links, however, you must ensure that these sites are highly-populated with relevant users. Otherwise, you're wasting your time and energy building quality links instead of spamming the system.
How can I use my backlink building to increase my own rankings? One of the first things you need to do to see an improvement in your page ranking is to try and obtain links from sites with high page ranking. This can be done by looking at your competition. You'll probably realize that they're not using the best practices to obtain backlinks. When you look at your competitors and see how they position themselves within the major search engines, identify what you could do to be better.
The easiest way to obtain backlinks is to create a blog at your own website and include a link to your site at the bottom. This makes you look more professional and increases your credibility among readers. You could also create new content in blogger and then distribute it to blog directories. If you do this in a professional manner, you should be able to generate backlinks quickly.
Another easy way to increase your backlink popularity is to create one website linking to every one of your blogs and articles. This will look like spam to search engines like Google, Yahoo, and MSN. One way around this is to write compelling content that readers will want to link back to. Another technique is to submit your link to article directories, but make sure that you provide great value to the reader. You have to give them something valuable in exchange for their backlink.
If you're just starting out with your online business, you don't have to worry about spending a lot of money on backlink building. There are many simple things you can do to help you build your backlink profile quickly and easily. For example, having an opt-in list allows you to build credibility with email list owners, so even if you don't have any sales goals, you can still make sure that you're building quality backlinks.
Your website's social media profiles are also a great place to improve your SEO ranking. Share your website's content with friends on Facebook, Twitter, and Google+ as often as possible. Include links to your blog in your profile information. Make sure you're active in all of your accounts, and keep your fans and followers updated on what's happening at your site. This will help them feel more comfortable using your social media pages to connect with you.