Search engine optimization (SEO) is all about backlinks and getting as many of them as you possibly can. Backlinks help search engines understand what the intent of your website is, and this helps it understand what you are trying to do. The more back links that you have pointing to your website, the more popular your site will become in a certain keyword category. So how do you increase your backlinks?
A good SEO tactic is to focus on one to two keywords within each individual keyword segment. You'll want to have several backlinks within that keyword group pointing to your site. In the example of optimizing for "poker", you might want to concentrate your efforts on getting backlinks from gambling related keywords. When you optimize for "poker", you want to make sure that you have backlinks from gambling related keyword segments. Having several backlinks within each keyword segment increases your rankings in that segment.
The next strategy that you can use to get more backlinks is to get them on other relevant websites within your keyword segment. To do this, you'll need to insert an anchor text into your backlink. Anchor text basically just links to another webpage within your niche that is related to your backlinking target. An example would be if you were ranking for "wigs", you could create backlinks to "style galleries" and blogs that were related to that as anchor text.
The last SEO tactic that we are going to discuss is the most effective. Basically, all you've got to do is start linking to things within your niche that are already getting a lot of attention. For example, if you are running shoes, then you should start linking to other websites that focus on running shoes. By doing this, you are driving more traffic to those sites and hopefully increase your own backlinks.
If you haven't figured it out yet, your backlinks are simply incoming links from other webmasters who want to share your affiliate product page with their audience. This is essentially what the link wheel is all about. Basically, when you link to someone else's web page, you give them credit for having visited their site and given you permission to place a link on your web page. The higher the pagerank of that webmaster, the more influence you will have over his visitors.
So, basically, the backlinks are like votes for your page. Every time you create or approve an article to be posted on your website, you are giving the people that created the content of the right to place your backlink on their website. Obviously, the more the people that link to you and approve your articles, the more authority you will have over your website rankings segment. This means that the backlinks will flow freely and you will have virtually unlimited traffic coming into your site.
One of the biggest advantages to using the backlinks in this manner is that there is no limit to the amount of times that you can have them. As long as there are keywords related to your product, your backlinks will serve their purpose. In the SEO rankings segment, having hundreds of backlinks connected to your website would most likely serve your purpose. However, since you are sharing keywords related to your product across several different sites, you need to ensure that you do not abuse the system. You want to limit the number of backlinks per keyword segment so that Google doesn't penalize you for using the system unethically.
Of course, if you are just starting out in the affiliate marketing business, it is probably best to skip using the backlinks altogether. You are still going to need to optimize your website so that you will receive positive results. However, using the backlinks can be a big help because they will flood the search engines with an endless flow of backlinks leading to your website. Just make sure that you are not overusing the system and that you are not abusing it by flooding the search engines with backlinks for websites that are not relevant to yours.