A backlink is a link that leads from one web page to another. They are extremely important for search engine rankings and quality traffic. The more backlinks a website has the higher up in search engine rankings it will appear when a user searches for a particular keyword. Backlinks take a little bit of time to build but can have an immediate effect on your website rankings. Here are some of the best methods for getting backlinks.
The most common method that many marketers use is submitting articles to article directories. Search engines crawl articles and rank them according to their popularity. If your article is ranked high, it will attract a lot of additional backlinks leading to increased website rankings. The main problem with this method is that it takes a long time for articles to gain enough popularity leading to a high bounce rate. This will not lead to increased website rankings. Many marketers end up spinning their wheels for years.
Another common method is creating a blog or article based resource box. When you submit an article or blog post to an article directory, the article will have an Author's Resource Box which includes a backlink to your site. Unfortunately, although a blog or article can drive huge amounts of targeted traffic to your website rankings won't immediately increase. This method also takes a long time to gain rankings.
Many marketers choose to focus on one keyword segment and build a backlink campaign around that keyword. For example, if you sell shoes you might consider writing a few articles on the different styles and sizes of shoes and submitting them to several article directories. You could also use a backlink analysis tool to see how many backlinks you would need from that keyword segment. Once you have the data, you can research the different ways of getting those backlinks. For example, you might use pay-per-click advertising to get a high bounce rate and low click through rates.
Another method of generating backlinks is using an affiliate product page. Many affiliates create a general "page" of affiliate products that are relevant to the theme of the entire site. They place a link to that affiliate product at the bottom of each page. They may also place the affiliate product within a couple of other pages within the site. This means that many times you will have many backlinks coming from many different websites.
Some marketers prefer to concentrate on a single keyword segment and build their backlinks from there. For example, they may choose to focus on a lower CPA (cost per acquisition) affiliate product. They may create several blog posts or quality articles that are focused around that keyword and submit them to several article directories. Each of these posts will create several backlinks flowing from that specific article to several of the other pages within their site.
The last technique is to use several of the same keywords related to your site. You do this by creating several lists of keywords that you find particularly useful or interesting. You then analyze those keywords and choose the ones that would be most beneficial for you to rank for. You then list them in an anchor text section on your website, in your blogs, and in your article content. You can concentrate on one of the keywords segments while building backlinks to that site.
Getting backlinks to your site can be a great way to improve rankings. Although there are several methods of doing so, the backlinks generated by a properly constructed backlink strategy will provide your site with more authority in search engines. That's because back links from authoritative sites carry more weight than backlinks coming from random, non-authoritative sites. Therefore, finding ways to increase your backlink pool will not only help your site get ranked higher, but it can also increase your earnings.